When my doorbell rang on Monday afternoon I was really surprised to be receiving a FedEx! "How exciting," I thought, "someone sent me a gift!" NOPE! It was the most personal catalog I've ever received. It was a handwritten note from Robby, my local Marc By Marc Jacobs sales guy, along with the Marc By Marc Jacobs Spring Summer 2009 look book.
My husband gave me a pretty suspicious look. He doesn't know much about fashion, but he knows Marc is expensive....so I had to immediately plead my case:
"It was one time, baby...and it was a long time ago! I was weak! But I swear it's never happened since...I don't know why Robby keeps sending me hand-written notes..and now FedEx!"
Seriously, I bought a shirt there this summer in a moment of pure weakness. I was feeling really desperate and limited by choices in other stores, which is the only reason I even allowed myself to enter the MBMJ. Then, I just felt some kind of surge of empowerment and used every reasoning tactic I have in my repertoire to convince myself it was ok. I think I even used, "you deserve it." Anyway..I immediately regretted it, but it was too late because there's a no-return policy.
So now I'm reminded of my indiscretion, this Scarlet M burning on my chest, every few months when "new pieces" come into the store! And I have to tell you, it gives me a little bit of solace to know that I wasn't only paying for a shirt when I made the purchase that day, I was also buying an entire personal mail campaign aimed at me returning to the store. If I had a lot of money...I could see this working.


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